Over 25 years experience in marketing management and coaching in retail, IT, Energy, Telecom and the entertainment business
Strategic marketing, CRM project management, change projects, innovation projects, strategic coaching, marketing planning, pricing, product/portfolio management, channel management, partnerships and promotion, loyalty and retention programs in BTB, BTC and retail environments.
Bridging the gap between business and technology, capable of talking to both on a senior level and helping them achieve their goals
Senior product and digital marketeer with technology insight
Distilling business requirements into IT deliverables
Helping businesses large and small tackle today's digital challenges
Business requirement capturing, product ownership, digital strategy, digital transformation, digital touchpoint management, technology product management and marketing