Michiel Carpentier


Founding partner, senior consultant

  • Bridging the gap between business and technology, capable of talking to both on a senior level and helping them achieve their goals

  • Senior product marketeer with technology insight

  • Distilling business requirements into IT deliverables

  • Helping businesses large and small tackle today's digital challenges

  • Business requirement capturing, product ownership, digital strategy, digital transformation, digital touchpoint management, technology product management and marketing

+32-475-54 13 43


Linkedin profile




  • Product Ownership

  • Business requirement capture

  • Functional IT Consultancy, bridging the gap between company strategy and IT implementations 

  • Digital marketing projects

  • Digital business architecture

  • Adobe Experience Manager (AEM) & Adobe Marketing Cloud experience

  • Drupal, Wordpress, Modx and other WebCMS experience

  • Salesforce knowledge

  • Scrum/Agile delivery experience


  • Marketing & Product Marketing strategies and implementation in technological environments 

  • Product Management & Marketing

  • Operational Marketing 

  • Go-to-market & sales strategy 

  • Digital marketing

  • Business development

  • Interim management projects 

  • Corporate management and support 

  • Business plan creation and evaluation




Data Innovator, 2018-ongoing

Esoptra has unique Data Ops technology, combining universal tagging with thin data functionality.
Working with the development team to implement new features, both for generic product functionality and for specific customer projects at Vinçotte NV, the market leader in safety regulation and inspection.


Digital Strategy advisor, 2019-ongoing

Project description currently confidential.


ERP Selection process assistance 2020-ongoing

Meco Ingredients BV is an innovative producer of complete ready mixes for an exquisite range of Belgian Waffles, Crèpes, American Pancakes, Churros, Donuts and many more delicious specialty products. Advice in the selection of a new ERP solution.


Digital architect, 2019

ONE Smart Control offers innovative home automation solutions for building companies, project developers and private residents.
Responsible for the development of the product ecosystem and go to market strategy.


Digital Consultant, 2018

MMI consulting mission. Creation of a web migration strategy for Belgium's largest insurance company, from a dominantly .NET environment to Adobe Experience Manager.


Digital consultant, 2012 - 2018

A consultancy mission of close to six years at this leading Belgian telecom operator.

  • Business requirement capturing for multiple digital projects, working either for the business side of Telenet or the IT department

  • Product ownership for the delivery of several Telenet websites, mobile apps and other digital assets, both in the residential (B2C) and B2B divisions

  • Hands-on WebCMS work when needed in Adobe Experience Manager (AEM) and Drupal, and digital marketing tools like Adobe Marketing Cloud, Google and Adobe Analytics and Hotjar

  • Creation of digital marketing strategy and personalisation approach, with digital exposure of necessary supporting backend data (Salesforce, Genesys, proprietary backend systems)


Interim Senior Product Manager, 2011 - 2012

Niko is the market leader in Belgium in electro-technical solutions and services, and a major European player in that area.
Responsible for the product domain Control Networks, which includes Niko Home Control, their home automation product range.

  • Product ownership of new product development in Scrum/Agile development;

  • Product portfolio management;

  • Product roadmap planning;

  • Collaboration with marketing communications and sales for product actions & launches;

  • Strategic study on the internationalisation initiatives within Niko.


President of program visitation committee, 2009 - 2012

All universities and related institutions in Flanders are visited regularly by a committee composed of people from that area of expertise and an educational expert. This committee visited the 16 programmes that organise an education for professional bachelor business management. VLHORA is the Flemish council presiding over these institutions. This round of visitation ran from 2009 until 2012.


Product Owner, 2009 - 2011

ONE Agency is a digital marketing agency (now part of Ausy, a Randstad company). Product Owner for Conimbo (www.conimbo.com), a cloud-based (Software as a Service) Drupal distribution to speed up the configuration of Drupal websites. Product owner and software architect for several customer online projects, mainly Drupal based.


1999 - 2009

  • JBC, a major fashion retailer: initiation of an ERP implementation.

  • bPost, the Belgian postal operator: interim marketing management to launch an innovative door-to-door delivery solution.

  • Ethias Bank, supporting the marketing activities in the startup of the financial activities of this large insurance company. 

  • Wolters Kluwer, market leader in legal publications: project manager and product owner for the development of jura.be, their online legal database solution.

  • IPG, a major callcenter operator: interim marketing management.


1985 - 1999

  • Oracle Corporation: Director Server Marketing for Europe, Middle-East and Africa

  • TechGnosis, a Belgian international software company: several product management & marketing positions

  • Coopers & Lybrand, now PriceWaterhouseCoopers: internal IT manager

  • Arthur Andersen MICD, now Accenture: strategic IT consultant


In order to get firsthand experience in website creation and delivery, I’ve created several websites that cover some of my hobbies or support non-profit organisations:

  • Vinotopia (www.vinotopia.be): I’m a wine entousiast, and on this Drupal 7 site, created in 2012, I publish my tasting notes. Completely mobile-responsive from the start, which was not a given at that time. As a new technical challenge I’m contemplating a relaunch of this site in Craft.

  • Mama Lufuma (www.mamalufuma.com): A Wordpress site from 2016 for a non-profit organisation that supports young mothers in Matadi, Congo.

  • MMI BV (www.mmi.be): in 2018 I created the website for my own BV in Wix, to get a feel what website creation platforms are capable of for small organisations.

  • Which Bach Cantata? (www.whichbachcantata.be): Bach wrote his cantatas for specific days of the liturgical calendar and other occasions. This website automatically publishes the cantatas for a specific day on that day, with playlists for the cantatas in Spotify, Apple Music and Deezer. It also cross-publishes to the Facebook Page I manage for this hobby project and launches a Mailchimp mailing to subscribers. Created in 2019 in Modx Revolution, with a full Bootstrap 4 Theme.
    Also created a Progressive Web App (PWA) of the site, which works like a charm on iOS, Android, MacOS and Windows 10.
    I also experimented with Facebook campaigns for this page, which learned me a lot as well. Currently 1600 Facebook page subscribers and counting.